Anyone was ever been through the process of designing a construction website will know that all that careful thought, coding, images, and color choices of the initial design are just the start.
The more traffic that you have on your website, either through organic reach or paid traffic, the better the chances are that the Jones’s pick up the phone and call you. It can take months or even years to get your website to a place where it begins to acquire some form of authority on the web.
You have to do a lot of horse trading to get your site ranking, and then you have to do everything in your power to protect that investment and making sure your site stays successful for a very long time.
Why you shouldn’t link out to social media
Everyone knows social media is the new big thing and when used correctly it can be extraordinarily beneficial and lucrative. The problem with social media links on your website is that they take traffic away from your website, which is the opposite of what you actually want to have happened.
Think about this for a second, you have invested a lot of time, effort, and money in your construction website design and you have done everything possible to populate that site with excellent content…and now you have linked out to your social media profiles.
The moment someone clicks on that link, chances are they are not coming back because most people have hundreds of friends and family on social media sites, which is in all likelihood going to keep them busy for a very long time and therefore it will be very unlikely for them to come back to your website.
You’ve worked hard to get traffic to your site, don’t let them go so easily!
The problem with this is that every visitor to your site is a potential lead and the more leads you have, the more conversions you get. If your leads are clicking away to sites like Facebook or Instagram, you’ve given away that traffic for good.
What should website owners do?
If you do want to link to social media networks there are some things to remember the following;
Link to those social media networks where you are very active. In other words, those sites where you are frequently interacting with people and where you also share a large amount of content.
Do not make the social media buttons too obvious, in other words, it should not attract unnecessary attention and therefore, you could use an inconspicuous color so that people only discover it quite by accident.
Finally, if you really feel that you have a good reason to link to social media sites then only add those links to the bottom of your website and not to the top where people might click on them before they have even spent some time on your construction website.
Many contractors spend large amounts of money to generate traffic to their construction websites and therefore not protecting that investment really seems counterproductive to the overall goal, which is lead generation.