Anyone can write, it just depends on how long it takes. My agency writes blogs for clients. We write A LOT of posts a month, and we write all of them from scratch. In my consulting work, I recommend to almost all clients that blogging be part of their marketing mix.
You can and should blog too!
You are driving around all day from the job site to the supply house to the coffee joint to lunch to wherever. While you are driving, you are either thinking about the current job, the next job or what you have to do when you get back to the office.
There are, I promise you, 20 blog posts a week just in the things you think about. So, while you are driving, use your phone’s voice recorder (they all have them, if not, go buy one) and take those ideas, concepts, thoughts and get them onto a list so you have access to them later.
Once you have a list, review the list, toss out the ones that don’t make sense and start to develop a theme around the topics that really interest you.
Don’t write anything yet, just keep thinking about a theme.
Next time you get in front of the computer to log onto one of the forums or Facebook, take that post where you’ve been thinking about that theme and just start typing.
Don’t worry about pronunciation or spelling just yet. JUST TYPE.
Type for 10 minutes straight. It doesn’t matter how many words you’ve typed, as long as you have taken the concept out of your head and put it on a page, you have a blog post.
At 10 minutes, stop typing. Start reading from the top of the page. Make any corrections, make any adjustments you feel the story needs. Basically, you are cleaning it up, adding a sentence here or removing a sentence there.
Spend the next 5 minutes reviewing your work, fixing it and stop.
You’ve just created a blog post! Do this often enough and you can get pretty darn good at it. As long as you have a list of topics working in your head and a theme for each that you want to talk about, I promise you the writing comes easy.
It’s just getting you to start
So many times when I consult with a small company, I’m told by that client that they don’t have the time. When we chunk their day, we find 15 minutes somewhere. It comes down to most guys and girls think they can’t write, so they don’t bother to try.
Then they hire companies like mine to do it for them. Now, I’m totally ok with that, but my job here on the consulting site is to get you to do it for yourself, so you don’t need to hire my agency.
To show you what I mean, I started writing this post at 5:00pm during my daughter’s music lesson. We had 15 minutes left on the clock, so having a deadline helps too, but that’s advanced, what I want to show you is that in just 9 minutes, I’ve typed 593 words, which I will start to clean up. So in 15 minutes I’ve written a 591-word post that I hope you will use to help write your own posts!