I was on vacation and noticed a lot of contractors using Facebook the same way they’ve used all other forms of media. Pumping and dumping.
Pumping and dumping.
What I mean is, they are just going on Facebook, showing the latest update that day on the job site, and that’s it. No education, no description, just a bunch of people running around hanging drywall, laying tile, painting something, but nothing anyone could use as a resource.
Everything you put online has to have this delivery mechanism or it fails. Ready?
What’s in it for your reader? If nothing, don’t post it.