The world of social media can get a bit confusing or overwhelming to someone who isn’t familiar with the overall purpose or design. So confusing at times, that it’s no wonder so many contractors go looking for construction marketing consultants both here and in London as well.
We understand that most people want to use Facebook to keep in touch with family and friends instead of purely for business purposes. That’s actually the beauty of Facebook; you can do both.
The Purpose of Social Media
The overall purpose of social media is to connect people and spread information. Oh, you thought it was all about cat memes and reading some quirky message from George Takei?
No, that’s not really what it’s all about. Although some of those memes really are pretty funny. Mark Zuckerberg said, and I’m paraphrasing here, that he wanted Facebook to be a way for people to see news and things they deemed important with ease. I believe he succeeded.
Use your social media accounts to share information and sneak peeks of your current projects. People love to see a work in progress. Let’s say, for example, that you’re remodeling a bathroom and you’re just getting ready to tile the shower.
Take a picture of a lonely piece of tile lying in the empty shower alcove, and create a witty caption for it. Share it on your Instagram, Facebook, and Twitter asking people their opinions or to guess what you’re doing now. The process only takes about a minute and can get some serious feedback.
Show Off a Little
You didn’t build a successful construction business by sucking at your job or being a crappy craftsman. Show off some of your handiwork along the way.
Share the next flawless hardwood floor or intricate tile pattern that you install. Your workmanship goes a long way in drawing in new clients – use it to your advantage.
Interact on a Regular Basis
Like comments, answer questions, and be responsive to people who comment on your social media accounts or blogs. People enjoy knowing that they’re working with a person, not a robot.
We have plenty of American companies automating their customer service experience simply to save a few dollars. What they don’t seem to realize is that no one enjoys playing Whack-a-Mole on their phone pressing buttons that ultimately lead to frustration.
Take the time to interact with people on your social media accounts, they’ll appreciate it and you’ll notice quite a following after a while.
Repair Potential Damage Quickly
People enjoy being internet trolls and bashing others for no real reason. Acknowledge any negativity in a positive manner, and repair potential damage quickly.
A bad review on your website or Facebook could turn potential customers away. But if they see that you’ve tried to address the issue with the person complaining, they may just stick around to see what you’re all about after all. Don’t get pulled into drama, but don’t allow people to bash your business, workmanship, or reputation into the ground either.
Share Your Blog Posts
I don’t know about you, but I see a lot of shared links on a daily basis. My friends on Facebook and Twitter share some pretty crazy things on occasion. Those shares get shared, and before you know it, there are thousands of shares
Those shares get shared, and before you know it, there are thousands of shares on a single blog post. The entire idea is to share your own blog posts so that others have the opportunity to share them as well.
Must-Have Social Media Accounts
I think it’s pretty obvious that everyone should have a Facebook account. Facebook has so many behind the scenes tools for small business owners; it’s almost a no-brainer. So with Facebook being the number-one social network you need access to, let’s look at a few others.
- Google +
Social media is extremely important to the success of any type of business. The social accounts you choose to use will greatly impact your construction website and blog visits. Make sure you’re weaving the right type of web when you’re luring new readers into your circle of influence. Inform, share, entertain, and engage… that’s the basis of a successful construction marketing campaign. If all of this escapes you and you need the help of a construction marketing agency or construction marketing consultant, let me know, we can help!